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A "traditional" way of displaying fruits, for example, is to put them all into a section of a bin. Customers would then stalk through the fruit until finding a satisfactory one. The problem with this is that the constant handling of the fruit can damage it, resulting in a typical stock loss shrinkage of around 4–5%. Fruit separator trays present the produce in a way that is more visibly advantageous to the customer. They won't have to handle the fruit as much, and the presentation is much more appealing than simply putting them in a bin together.
These trays should, under normal circumstances, last for a long period of time, but be aware, they are substantially more robust than the cheap, crushable "throw-away" separators seen in some displays.
Whilst being slightly more expensive than the rigid plastic separators, the advantage of this type of tray, made from soft EVA material (foam-like), is that it gives cushioning for softer fruit and can also be easily moulded and cut to suit unusual bin shapes.